Why Treating Incentives as Channel Add-Ons Breaks Checkout, and Why Sub-50ms APIs Matter

https://rapid-wiki.win/index.php/Why_Technical_Decision-Makers_at_Mid-Market_and_Enterprise_Retailers_Struggle_When_Choosing_Coupon_Tools

Which core questions about incentive architecture and sub-50ms API response times will I answer? You're building a checkout experience and someone says "just add incentives per channel" while a performance team insists on sub-50ms APIs