Why Firms Buy Enterprise Software for Small Teams — and How Deals Really Start as Conversations

https://www.bookmarkzoo.win/portfolio-monitoring-vs-deal-sourcing-crm-keep-them-together-or-split-them

How often do small teams trigger enterprise purchases? The data suggests it happens far more than vendors admit The traditional image of enterprise software procurement - a huge RFP, cross-functional committees, and twelve-month negotiations