When a reputation crisis hits, your first instinct is to panic, but a reactive...

https://www.scribd.com/document/1016381594/The-First-48-Hours-Your-Tactical-Playbook-for-an-Online-Reputation-Scare-224712

When a reputation crisis hits, your first instinct is to panic, but a reactive outburst often causes more damage. Harmful content online is a serious risk because it silently drives up your customer acquisition costs as prospects lose trust