When a damaging headline stays online, it’s a liability that can reappear at...

https://weekly-wiki.win/index.php/Executive_Briefing:_Navigating_the_Optics_of_Reputation_Strategy

When a damaging headline stays online, it’s a liability that can reappear at any time. Suppression simply pushes negative stories down the search rankings, but they remain indexed and accessible. Removal is different