We live in the era of the micro-moment. When someone pulls out their phone,...

https://www.echobookmarks.win/nobody-waits-for-slow-loading-screens-or-struggles-with-clunky-checkouts

We live in the era of the micro-moment. When someone pulls out their phone, they expect immediate gratification, not a loading screen. If your app doesn't prioritize fast loading and deep personalization, your users are already looking for the door