Treat ecommerce marketing as one connected system, not a set of separate...

https://raymondsnicejournal.huicopper.com/what-metrics-should-i-track-before-scaling-ecommerce-ads

Treat ecommerce marketing as one connected system, not a set of separate campaigns. The article shows how to link AOV, CAC, conversion rate, and repeat purchases to everyday decisions, with practical examples like WhatsApp and Slack connections.