This article explains how to design websites for specialist healthcare where...

https://hectorsinterestingjournals.talesignal.com/posts/how-can-i-show-the-consultation-process-step-by-step-on-my-website

This article explains how to design websites for specialist healthcare where visitors use unclear or varied search terms. It stresses the need for a clear homepage that quickly guides users. Navigation should anticipate the next question a user might have