The era of blue links is dying. Users now ask ChatGPT for instant answers...

https://www.inter-bookmarks.win/search-is-evolving-from-a-list-of-blue-links-to-direct-conversational-answers

The era of blue links is dying. Users now ask ChatGPT for instant answers instead of browsing. To win, shift your focus to Answer Engine Optimization. Write concise, 40-word direct answers that provide immediate value