SEO is evolving from ranking blue links to Answer Engine Optimization....

https://canvas.instructure.com/eportfolios/4299058/home/what-does-hyper-targeted-mean-and-how-do-i-do-it-responsibly

SEO is evolving from ranking blue links to Answer Engine Optimization. Agent-first search means platforms like ChatGPT synthesize direct answers instead of driving traffic to your site