Rank tracking is obsolete because users rarely click through anymore. In the...

https://technivorz.com/why-agencies-say-rank-tracking-misses-where-users-actually-find-info-and-why-you-should-listen/

Rank tracking is obsolete because users rarely click through anymore. In the EU, AI Overviews have caused a 30% drop in organic CTR, turning zero-click results into our new reality. Stop paying for outdated monthly decks that arrive too late