Rank tracking is essentially dead. With AI Overviews, we are seeing a 30% CTR...

https://www.echobookmarks.win/enterprise-seo-is-moving-away-from-basic-rank-tracking-because-search-results

Rank tracking is essentially dead. With AI Overviews, we are seeing a 30% CTR drop across EU markets and a massive spike in zero-click results. Agencies must stop sending static reports