Rank tracking is effectively dead. With AI Overviews now in the EU, we are...

https://www.scribd.com/document/1034747512/Is-It-Better-to-Build-In-House-AI-Search-Monitoring-or-Buy-a-Tool-175658

Rank tracking is effectively dead. With AI Overviews now in the EU, we are seeing a 30% drop in organic CTR as zero-click results dominate the SERPs. Enterprises can no longer rely on vanity metrics to prove value