Personalization is no longer a nice-to-have—it’s what users expect. From...

https://ace-wiki.win/index.php/Why_Personalization_Can_Feel_Convenient_and_Annoying_at_the_Same_Time

Personalization is no longer a nice-to-have—it’s what users expect. From streaming services that suggest shows you'll actually enjoy, to fitness apps tailoring workouts to your progress, digital experiences now put you in control