Personalization is no longer a nice-to-have—it’s what users expect. From...

https://www.bookmark-url.win/personalization-is-no-longer-a-bonus-it-s-how-we-expect-digital-services-to

Personalization is no longer a nice-to-have—it’s what users expect. From streaming services that suggest shows you'll actually enjoy, to fitness apps tailoring workouts to your progress, digital experiences now put you in control