Local SEO is built on digital trust. When your business details are messy...

https://wiki-net.win/index.php/What_is_Review_Aggregation_and_Does_It_Actually_Help%3F

Local SEO is built on digital trust. When your business details are messy across the web, Google gets confused and pushes your rankings down. Fixing NAP consistency ensures that your name, address, and phone number match everywhere