Europe’s new guard of SEO founders are builder-operators who prioritize...

https://www.livebinders.com/b/3707919?tabid=4162ab5d-f7e1-2f7d-2dd5-96b634bafc7a

Europe’s new guard of SEO founders are builder-operators who prioritize proprietary software over generic tactics. By treating search as a research-heavy engineering problem, they are forcing a shift in how we vet agencies