Ecommerce specialists know how quickly tight margins disappear when shoppers...

https://elliotsexcellentinsight.lumenforgex.com/posts/why-does-my-conversion-rate-drop-when-i-run-a-sale

Ecommerce specialists know how quickly tight margins disappear when shoppers compare prices, reviews and delivery. They shape ads, emails and product pages around what brings profitable orders, rather than clicks that look good on a report.