Don't settle for agencies that confuse language with locale. True EU expansion...

https://www.oscarbookmarks.win/don-t-let-a-generic-agency-treat-your-eu-rollout-like-a-simple-translation

Don't settle for agencies that confuse language with locale. True EU expansion requires more than translation. It demands flawless hreflang validation in Search Console and a rock-solid GDPR posture. If a partner skips these technical hurdles, walk away