Define your target market and set clean, measurable pursuits for every single platform
https://jaredvmvc502.theburnward.com/turn-followers-into-customers-sales-driven-social-media-tips-for-small-businesses
Define your audience and set transparent, measurable aims for both platform. Tailor content material to their wants, and cognizance on metrics that map to revenue, leads, or loyalty in place of self-esteem stats.