Consumers don’t want to jump through hoops anymore. We’ve reached a point where...

https://weekly-wiki.win/index.php/Why_I_Compare_Apps_Across_Industries_Instead_of_Within_One

Consumers don’t want to jump through hoops anymore. We’ve reached a point where if your app takes more than two seconds to load or forces a re-login, people just move on. It’s all about cutting out the annoying friction