Changing your SaaS pricing can boost revenue but may also lower conversions....

https://yenkee-wiki.win/index.php/Common_Reasons_Pricing_Experiments_Fail_in_B2B_SaaS

Changing your SaaS pricing can boost revenue but may also lower conversions. One company saw a 31% revenue lift but faced a 22% drop in conversions. Using Sequential Mode, they balanced these shifts to find the sweet spot