1. From Lisa, a Digital Marketing Manager at a mid-sized apparel brand:

https://xn--se-wra.com/blog/how-a-120m-distributor-cut-total-ownership-cost-35-in-year-two-with-packaged-business-capabilities-10427

1. From Lisa, a Digital Marketing Manager at a mid-sized apparel brand: Hey, I totally get the part where they mentioned ad spend not always scaling linearly with sales